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M7.4 struck 5 km S of San José del Palmar, Chocó at 07:34 COT, depth 110.3 km — deep enough to spread MMI VI–VII across five departments rather than flatten one district. 111 dead, 87 injured, 61 buildings collapsed, 1,575 homes damaged (Presidencia, 12:30 COT); the toll ran 18 → 47 → 74 → 111 in one working day.
Damage concentrates in Pereira, 61 km east of the epicentre — 40 dead in Risaralda and a collapsed terminal roof at Matecaña. The epicentral municipality is under an ELN/Clan del Golfo Early Warning, so the operating base is Pereira, not the epicentre.
Projected scope: Tier 2 single-metro, partner-restaurant model, 14–28 days · envelope 70,000–110,000 meals / $245K–$385K. Day-one $17,500 is the first order, not the activation total.
SPARK has generated a synthesis brief plus four domain briefs. Ready to launch.
Casualties: 111 dead · 87 injured (Presidencia, 12:30 COT) · 61 buildings collapsed · 1,575 homes damaged, 37 destroyed
USGS PAGER Orange — 1.56M exposed at MMI VII, 8.89M at MMI VI · depth 110.3 km spread damage across 5 departments rather than one district
Air access: Matecaña (PEI) CLOSED, terminal roof collapsed · 6–7 airports suspended · enter via Medellín (MDE), Ruta 25 southbound
Roads: INVÍAS tracking 13 affected points · La Línea single-lane at 3 points · Armenia–Ibagué and Buga–Buenaventura closed
⚠️ Epicentre is in an armed-conflict zone — San José del Palmar under Defensoría Alerta Temprana 007-2025 (ELN / Clan del Golfo). Hard stop at the Risaralda–Chocó line
Telecom degraded in 5 departments (power-driven, per Claro) · 18% national power demand unserved · Pereira water status unverified
Disease risk: dengue in declared national outbreak — Risaralda among >30% increase departments · repellent is standard kit
Enter via Medellín (MDE), not Pereira — Matecaña will not reopen inside 72 h; confirm the 2 Risaralda landslide points with INVÍAS on the morning of the move
Set the Risaralda–Chocó boundary as a written hard limit — Chocó has 4 dead to Risaralda's 40; driving toward the epicentre buys nothing and enters an AT-007 municipality
Generators before anything else — telecom failure is power-driven, so one purchase protects comms, cold chain and cook capacity
⚠️ Caterer tax status unresolved: catering carries 8% INC, but franchise-model food service is 19% IVA — Frisby runs a hybrid model, an ~$1,900 swing
Payment: bank transfer (Bancolombia / Davivienda) · Transfiya caps at COP 5M so instant rails cannot settle this order
Deductions: retención en la fuente 4%/6% on services · GMF 4x1000 ≈ COP 221,000 (~$70) · peso up ~25% YoY, so 2025 benchmarks understate cost
Pereira declared calamidad pública y urgencia manifiesta — the Alcaldía can contract directly without tender
✦ SPARK suggests
Ask Frisby whether this location is company-operated or franchised before signing — worth ~$1,900 on the first order, more than any per-meal negotiation
Put "price includes INC/IVA — yes or no" in writing to every caterer; the COP 10,000 street corrientazo benchmark is tax-inclusive, a B2B quote usually is not
Require RUT + certificación bancaria + DIAN factura electrónica before first payment · never pay into a third-party account
Suggested meal: hot corrientazo — rice, chicken, legume, plantain, salad, arepa, juice. Nationally standard, already produced at volume by every Pereira kitchen
Frisby (Dosquebradas): Recommended · Pereira-headquartered, ~300 points of sale, 5,600 staff · new WCK vendor
Mac Pollo (Calle 31, 500 m from site) · Comer Arroz (Carrera 8, +57 322 3737338) — backups; independents make the traditional plate the chains cannot
Dietary: no population-scale restrictions · egg/fish option Fridays · ⚠️ gas-fired kitchens only (18% of national power unserved) · Pereira water UNVERIFIED
✦ SPARK suggests
Serve the corrientazo and let DANE pick the plate — build on rice, chicken, plantain and egg; keep potato, onion and tomato to seasoning quantities
Ask every kitchen its cooking fuel before its capacity — LPG keeps cooking through the outages that stop electric kitchens; one generator also protects cold chain and comms
Cook sancocho communally at Villa Olímpica early — in Colombia a shared pot after a disaster is what neighbours do; open ground, highest meaning, lowest cost
No WCK staff in Risaralda · nearest active team is the Venezuela earthquake response (since 24 Jun 2026) · response leads NEEDS_INPUT
⚠️ WCK Colombian registration status NEEDS_INPUT — foreign NGOs register via Cámara de Comercio on Ministerio del Interior referral (Decreto 019 de 2012), a weeks-long process that also decides withholding-agent status
Contractors carry own social security on 40% IBC · ARL mandatory >1 month · verify ARL risk class before anyone enters a damaged perimeter
UNGRD — presidential Puesto de Mando Unificado · Alcaldía de Pereira, Mayor Mauricio Salazar — urgencia manifiesta, controls the 3 albergues · Gob. Risaralda, Gov. Juan Diego Patiño
Cruz Roja Seccional Risaralda +57 606 315 2344 · Defensa Civil 144 · Bomberos Pereira +57 606 331 2846 · parish networks active (Catedral N.S. de la Pobreza)
✦ SPARK suggests
Resolve WCK's Colombian legal standing today — it gates clean contracting, decides withholding-agent status, and has the longest lead time of anything in the response
Contract the kitchen, not the cooks — buying "meals delivered" from a company avoids Colombia's subordinación reclassification risk that fixed shifts under a WCK supervisor would create
Go to the Alcaldía de Pereira first — urgencia manifiesta lets it contract without tender, and it holds the shelter venue names and coordinator contacts still missing
5,000 meals needed — Coliseo Mayor, Pereira by 18:00 COT Aug 11
The Alcaldía de Pereira has opened three albergues but has not published venue names or headcounts. No displaced figure exists in any UNGRD bulletin — closest proxy is 1,575 homes damaged, 37 destroyed. SPARK recommends 5,000 meals by 18:00 COT Aug 11 to the Coliseo Mayor (59 km from epicentre) as a planning assumption, not a headcount — revise on the first UNGRD count.
Contact Information
Coliseo Mayor — Carrera 8, Pereira, Risaralda (4.8151° N, 75.7090° W)
Shelter coordinator: NEEDS_INPUT — route via Alcaldía de Pereira · Cruz Roja Risaralda +57 606 315 2344
SPARK identified 6 verified local options. Frisby is Pereira-headquartered with the largest industrial cook capacity in Risaralda. Confirm whether this location is company-operated or franchised — it decides 8% INC vs 19% IVA (~$1,900).
Frisby — Portal de La Pradera New Partner
Dosquebradas, Risaralda · 8 km from Coliseo Mayor · Delivery available
📞 +57 301 5555555 · ~300 points of sale · 5,600 direct employees
Mac Pollo — Calle 31 Backup
Pereira · 500 m from Coliseo Mayor · national high-volume chicken chain
Comer Arroz — Carrera 8 Backup
Pereira · 📞 +57 322 3737338 · traditional corrientazo the chains cannot make
Total (COP 55.26M @ TRM 3,157.43)$18,900 – $20,825
Partner Onboarding
After phone call
Send onboarding message to Frisby — new WCK partner
No prior WCK relationship. After phone confirmation, SPARK initiates onboarding via WhatsApp — the standard commercial channel in Colombia. Twilio number for this activation: NEEDS_INPUT. Telecom is degraded across five departments (power-driven), so keep a voice fallback.
1
Send onboarding WhatsApp
Registration link → +57 301 5555555
2
Registration
RUT (tax ID), NIT, certificación bancaria, Cámara de Comercio certificate
3
Contract
WCK vendor agreement — Colombia · confirm INC vs IVA treatment in writing
4
Work order
WO# NEEDS_INPUT · 5,000 meals · deliver by 18:00 COT Aug 11
Frisby will deliver 5,000 meals to Coliseo Mayor, Pereira (4.8151° N, 75.7090° W). Photo of meal handoff required to confirm delivery and release payment by bank transfer. Signing coordinator NEEDS_INPUT — the Alcaldía has not published albergue contacts.
Payment
Aug 10 · 15:40 COT
Release payment — $17,500 to Frisby
Delivery confirmed. 3 verification checks passed. Initiate bank transfer (Bancolombia / Davivienda) — Transfiya cannot carry this amount. Confirm the rate was agreed, not benchmarked from the COP 10,000 corrientazo.
Work Order NEEDS_INPUT
5,000 meals × COP 11,051$17,500
VendorFrisby (Dosquebradas)
GMF 4x1000~COP 221,000 (~$70)
Total PaymentCOP 55.26M / $17,500
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⚠️ Launch Response
1
Reports
2
Response Lead
3
Location
4
Meal Price
Run initial reports
SPARK will pull background data for each selected domain before this response goes live. Uncheck any you want to skip.
Assign response lead
Select the team member responsible for this response. They will receive all SPARK notifications and hold approval authority.
Confirm central geographic point
SPARK identified the primary delivery site. All caterer searches and delivery radii are anchored here.
Confirm meal price recommendation
SPARK researched local restaurant and catering pricing to set a fair per-meal rate for this response.